Where did Wallop go?

[caption id="" align="alignleft" width="455" caption="image from Techcrunch"]

I am very curious about where did Wallop go? Did Microsoft just decide to snap it?

Back to 2005, I just had my first personal blog on some blog service platform for shortly several months. After some low-satisfaction moments with the service, I decided to move all the content to Blogger. The process was annoying and exhausting. It was basically just copy-paste. But after the moving, I did feel much comfortable of what Blogger was offering and got excited about the social media phenomenon. Well, I would totally laugh at that excitement when compare to what we have at present, twitter, facebook, foursquare, and a lot of more, uncountable social media services

Then I bumped into Wallop (I don't remember how I started to use it), a Microsoft-proclaimed blog service which heavily incorporate "the social aspect" by visually displaying all your blog activities, friends' activities, and some interrelationship between. Since Wallop can automatically import my blog's RSS feeds and display the content on its website, so I just decided to keep two weblogs running at the same time.

Like all other forgotten social networking website, after a while I just don't remember to log in Wallop anymore. Not until recently, I remember there was such a thing and decided to look out where it went.

Sadly, it seems Microsoft decided to end Wallop in 2007. The whole Wallop team/company went through organization restructuring and became an iPhone-accessory design company.

Microsoft social app co. Wallop rebrands as Coveroo
Coveroo

Wallop wasn't something very user friendly in services but it did have a fancy concept of why it should display visually what you and your friends are doing in social networking. That interface is still very fresh and inspiring even compare to what we have right now in 2010.

Well, I feel kind of ironic about the answer I found out. But all I can say is that "hope you have a good life in another world, Wallop." "And, try to take care of your new friends, discontinued Bloglines, Delicious, and maybe Flickr in the future."